In DVD War, Consumers Lose

With the war between Blu-ray Disc and HD DVD, the only real loser is the consumer. If all new DVD players were multi-format(Blu-ray and HD DVD), the problems with playability would cease to exist. All would win and the consumer could purchase DVDs in either format.
The movie studios could record in the format of their choice and all could easily view them. With all of the technological advances at our disposal, dual format DVD machines seems to be the only reasonable solution.
There are dual format machines on the market but they are a little price restrictive for the average consumer LG Electronics BH100 Blu-Ray/HD-DVD Player. If dual format was considered as a standard, prices due to mass manufacturing and marketing would come down and alot of revenue would be generated. All movies would be readily available and playable in a user friendly format.
Blu-ray at a 50Gb potential is a powerful format. A little pricey but powerful. HD DVD at 30Gb potential has alot to offer for many applications not requiring the extra 20Gb. One can't help but wonder if somewhere between here and there, exists a place we never mapped?

Be back soon,